Open to product marketing roles and content projects

Product marketer, writer and builder.

I turn complex technical products into positioning, launches and enablement that move pipeline and win rates, for Amazon, Fandom, thatgamecompany and 100+ SaaS and AI/ML companies. Today I’m Product Marketing Manager at FlowFuse, based in San Francisco. I also take on freelance technical writing for API, AI-agent and security companies.

Product Marketing Manager at FlowFuse · 12 books · featured in The New York Times, Variety and People

Kristopher Sandoval236M+media views$1M+Q3 2026 pipeline3:1win/loss ratio
AmazonFandomthatgamecompanyFlowFuseNordic APIsSpeedscaleAqua SecurityStackHawk
$1M+marketing-sourced pipeline in Q3 2026
3:1win/loss ratio, up from 1.4:1
249Musers reached by a platform launch
750+articles and papers

What I do

I help technical products win the market.

★

Product marketing

Positioning, launches, pricing, competitive strategy and sales enablement. At FlowFuse I led the 3.0 relaunch into three priced products and rebuilt enablement around an AI agent, lifting win/loss from 1.4:1 to 3:1.

✎

Technical writing

750+ articles and papers and 12 published books on APIs, security and AI, read by 2M+ people a month, with work featured in The New York Times and Variety.

❖

Building

Code in 10+ languages, and the demos, integrations and AI-agent experiments behind what I market. Currently Product Marketing Manager at FlowFuse.

He has been our most prolific writer. He can take on complex topics with little guidance… I would wholeheartedly recommend others to work with him.
Bill Doerrfeld · Editor in Chief, Nordic APIs
More from editors and clients →

Books

12 published books on APIs.

From API security and microservices to developer experience and the API economy: long-form guides used by engineering and product teams.

See all books →
Securing the API StrongholdThe API EconomyAPI as a ProductStrategies for Microservices ArchitectureDeveloper ExperienceAPI-Driven DevOps

Latest talk

Neural Nets and Nation-States: Data Sovereignty in the Age of AI

Nordic APIs Platform Summit 2025

Where to next

Let’s find the right fit.

Hiring a product marketer, or need content?

Tell me what you’re building or hiring for. For content projects I’ll come back with two article ideas within 48 hours, free.