The Problem
Following the merger of Gamepedia (Curse) and Fandom, two fundamentally different codebases and user communities needed to be unified. The platforms had distinct technical architectures, editorial models, and user personas—Gamepedia’s community skewed more toward competitive gaming and niche enthusiast content, while Fandom’s audience leaned broader and more entertainment-focused.
These cultural and product differences created significant friction, leading to usability challenges, content conflicts, and a potential erosion of user trust. Without careful intervention, this divergence threatened the long-term stability and success of the newly combined platform.
The Solution
To resolve the fragmentation, the Gamepedia and Fandom codebases were merged into a single, scalable infrastructure known as the Fandom Unified Community Platform (UCP). This consolidation enabled more consistent development, streamlined content management, and reduced long-term technical debt.
In parallel, careful attention was given to merging the distinct user communities, balancing the needs of Gamepedia’s detail-oriented, competitive gaming audience with Fandom’s broader entertainment-focused base. New products and features were strategically developed and deployed to accommodate these divergent user modalities, offering tailored tools, interface enhancements, and editorial workflows that honored the expectations of both legacy platforms while fostering a cohesive, forward-looking community experience.
Areas of Ownership
Consumer and Brand Communications
Technical Implementation and Optimization
Team Management and Training
Project and Product Management
User Sentiment Analysis and Reporting
Data Collection and Dashboarding
Regulatory and Legal Compliance
Business Development and B2C/B2B Sales
Impact
The successful unification of the platform and communities yielded transformative results. With improved infrastructure, user experience, and content discoverability, the Fandom Unified Community Platform achieved a ten figure milestone in annual pageviews. This surge in engagement was matched by nine figure growth in the user base, reflecting the platform’s expanded global reach and relevance across diverse fandoms. Most notably, these efforts directly contributed to nine figure revenue generation, firmly establishing Fandom as a leader in the fan engagement and entertainment content space.
